Brands

What is a brand?

Think of Window to the Womb as a person. What attributes make up its personality?

• What’s its name?
• What does it wear? (ie clinic design / website design)
• How does it communicate? (ie positioning)
• What are its core values and what does it stand for? (ie brand promise)
• Who does it associate with? (ie target market)
• Is it well known? (ie brand awareness)

This personality varies dramatically between businesses. If you consider Primark and Prada, both produce functionally the same products, but their answers to the above are very different.

The Window to the Womb family comprises of 2 brands. Let’s look at each of them below.